Written by:

Ernie Humphrey

Your professional brand matters, and the pillar of that brand is your LinkedIn profile. Type your name into any search engine and the first result will be your LinkedIn profile. and your professional success. This blog shares 10 dimensions that define the impact, or lack thereof, that your LinkedIn profile plays in communicating your value within and beyond your profession.

This graphic says it all:

If you are less of a visual person, here are the ten dimensions of LinkedIn profile success with more color:

• Headline– you need to catch people’s attention, make yours unique.
• Photo– seem like common sense, but professional with a bit of your personality included.
• Banner– convey something current and professional that matters to you.
• About Statement– this feature never gets its due. This conveys who you do what you do.
• Your Reach-this is conveyed by the amount of connections or followers you have, connections matter more as follower counts can be “gamed” much more easily.
• Your Value– you can demonstrate this by the information you share in the Resources area of your LinkedIn profile.
• LinkedIn Activity– posting and commenting on LinkedIn conveys your passion for learning and sharing as well as the knowledge you share.
• Experience– highlight your experience that puts you in the best light and shows what you have done and how you have made it happen.
• Recommendations– the most under rated feature of a LinkedIn profile. Recommendations are what really set you apart from your professional peers. The goal is having many more than you give and have at least one from someone who has worked with you, worked for you, and who you have reported to directly.
• Interests– this area of your profile let’s people see what matters to really matters to you professionally.

In closing, I want to share a trick I use to keep my LinkedIn profile compelling, look at the profiles of your peers and “borrow” ideas from those profiles that really resonate with you.

Here are ten LinkedIn profiles in the treasury arena that have manage to catch my eye:

1. Lee-Ann Perkins
2. Patrick Kunz
3. Jessica A. Oku
4. Christina Easton
5. Jeremy Reedus
6. Mike Richards
7. Bridget Meyer
8. James Kelly
9. Eleanor Hill
10. Seth Marlowe

I have gotten some kudos about my LinkedIn profile as well that you can see HERE.

Also Read

• Building The Network You Need to Own Treasury Career Success
• Creating an Impactful Professional Value Proposition
• Managing Your Professional Brand in Treasury
• Deciphering Bank Analysis Statements: The AFP Service Codes
• Maximizing Your ROI to Attending a Conference

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