Treasury Masterminds; Year 1. Reflections on our Inaugural Year

A simple idea—that’s how it all started. Treasurers love networking, and I love networking. Great things happen at conferences: we share ideas, projects, tips, and tricks. We have fun!

We also get to know each other because treasury is a relatively small community. But, yes, there was a “but.” We only met 2–4 times a year—at the big conferences and national ACT meetings. What if we could meet more often, virtually, and share ideas 24/7? Not through LinkedIn, where everyone is present, but in a space exclusively for treasurers.

That’s how TreasuryMasterminds was born. It was just January 2024—though it feels like ages ago. The starting point? A simple forum. Treasurers could post questions and get relevant information and answers. Looking back, the forum’s engagement wasn’t massive, but it sparked the idea of online knowledge sharing and building a treasury community.

Soon, we began adding partner content. Treasury vendors, partners, and consultants often produce insightful or educational materials for the community—not all of them, of course, as some lean more toward sales. We decided to cherry-pick the best articles and share them on our platform. One central place to access relevant information—no more endless browsing. You can read all our blogs here.

The community started to respond. Engagement and reactions from treasurers grew, and before long, fellow treasurers joined the cause. We added board members—fellow hardcore treasury nerds like me, passionate about the field and what we do.

We also began creating our own content, which was a huge success. Some articles reached thousands of readers, sparking engagement and bringing new members into the community.

The platform kept growing. We expanded our board beyond the EU and UK, and the US quickly became a key market for followers and readers. Now, our reach extends to Africa, LATAM, and Asia as well. You can explore our full list of board members here

We established a regular content calendar: two original articles every week. On Tuesdays, our newsletter articles reach thousands of readers, and Thursdays are for our own fresh content. For a while, we even ran the Treasury for Non-Treasurers series, which might make a comeback!

None of this would have been possible without our followers, readers, the enthusiastic treasurers in our community, and my amazing board members. I never imagined we’d reach so many people in such a short time.

In our best months, we hit 40,000+ views a month on our website and socials. Followers are now nearing 2,500 and counting—all in less than a year! (More stats at the end of the article—but let’s be honest, this isn’t about numbers… says the treasurer.)

A big THANK YOU to everyone who made this possible and who is a fellow Treasury Mastermind!

What’s Next for 2025

For 2025, we’re going bigger. We’ve launched premium partnerships for our partners, and several have already signed up. Some partnerships will include custom content and productions (more on that in January), while others will involve webinars, podcasts, and premium articles written by our team of expert treasury writers.

But we want to stay different. We’re bringing the FUN factor into treasury. Learning doesn’t have to be boring. Knowledge sharing can be engaging. We’ll feature famous treasury speakers, but we also want to hear from YOU. Ask questions, share your challenges, and we’ll help. Real-life cases, real-life solutions. No generic fluff. Have a question or a challenge to share? Submit it here, and let’s tackle it together!

Expect more webinars, masterclasses, and collaboration between treasury partners and treasurers. Our next working group will focus on junior treasurers—helping them grow into great treasurers.

We’re also expanding TreasuryPedia as a hub for knowledge sharing. Plus, we have an exciting project involving AI—a unique treasury AI tool that every treasurer in the world will want to use. (Sorry for the teaser—it’s coming soon!)

Our team is growing too. Alongside new board members, we’ve added talented people in marketing, content creation, and social media. These young professionals bring fresh perspectives, energy, and ideas. Let’s face it, their creativity makes me feel old—but it’s exactly what treasury needs!

I could go on for hours about this, but I’ll stop here.

Again, thank you for making TreasuryMasterminds such a success. Stay with us, get involved, and don’t be shy—tell us what you want to see, share your stories, write blogs, or speak with us. We’re here to give you a voice and a stage.

Merry Christmas and Happy New Year!

Patrick
Founder, Treasury Masterminds